TVC Funds Think About Your Eyes

The Foundation for Eye Health Awareness announced that The Vision Council has joined to support the Think About Your Eyes campaign with a $2 million annual commitment for a period of two years and up to $4 million dollars for a national launch. The Think About Your Eyes initiative has resulted in a 6 percent improvement in the number of eye exams in the campaign markets over the last year, a significant improvement compared to the current flat trend of the industry, according to the Foundation, a non-profit organization that educates people about the importance of eye health. The Foundation is supported by donations from Essilor, Luxottica, VSP Global and Transitions Optical.

The Vision Council contribution is contingent on others from the vision community joining the expansion, the Foundation said. The Foundation is actively seeking support for its mission to raise awareness about vision health and the need for yearly comprehensive eye exams through contributions from other industry leaders and organizations.

“The Vision Council is proud to support the Foundation for Eye Health Awareness and the Think About Your Eyes initiative, and is committed to furthering the goals of the organization and its efforts,” said James Shyer, chairman, board of directors, The Vision Council. “By spreading the word about eye health and the importance of yearly comprehensive eye exams, the Think About Your Eyes campaign is an excellent complement to the existing consumer outreach programs of The Vision Council and ultimately good for the entire industry.”

Mike Daley, president and executive director, Foundation for Eye Health Awareness, added, “The Foundation for Eye Health Awareness is creating a group that represents every aspect of the vision community—eyecare professionals, retailers, manufacturers, insurance providers, non-profit organizations and associations, and academic institutions. We are collaborating in an effort, larger than ever before, to advance our message—better health through vision health – and financial support from industry leaders, such as The Vision Council, is more crucial now than ever before.”

Daley can be reached via phone, (70) 548-2896, or email, mdaley@ehafoundation.org.